General Mills Spent Over $1.1 Million to Defeat GMO Labeling Initiative

• General Mills, which donated more than $1.1 million to the ‘No on Prop. 37′ campaign to defeat the GE (genetically engineered) labeling law, recently got a taste of the backlash from their subversive tactics.

• Just one day after General Mills’ Cheerios brand released a Facebook app allowing “fans” to “show what Cheerios mean to them,” the app was abruptly pulled due to thousands of angry consumers using it to create anti-GMO statements and lashing out against the company’s treachery.

• Two of the first three ingredients in Cheerios and Honey Nut Cheerios are corn starch and sugar—two ingredients that might be genetically engineered (a majority of corn-based ingredients and sugar from sugar beets on the US market is now GE).

• The fact that General Mills would rather pay millions to hide that their products contain GE ingredients rather than give you the choice to buy something else, or reformulate their product without GE ingredients is quite telling. And fortunately, people are now starting to see through these shady tactics where actions do not match the words.

• Washington state and Vermont are now working on people’s initiatives to get GE labeling laws passed in 2013.

For more information: General Mills Gets a Taste of the Backlash After it Spent Over $1.1 Million to Defeat GMO Labeling Initiative